Job Title: Marketing Manager
Organization: The Bach Choir of Bethlehem
Location: Bethlehem, PA Position Type: Full-Time, Exempt
ABOUT THE JOB:
The Marketing Manager is a full-time position, reporting to the Executive Director. This role creates and executes comprehensive marketing and communications plans to support the mission of The Bach Choir and achieve financial goals, while building strong relationships with our patrons. Leads the development and execution of all public relations strategies.
The ideal candidate should have demonstrated success in the creation and execution of a comprehensive marketing plan with measurable positive results. The individual should be skilled and flexible enough to take on new projects throughout the course of an annual season, and work with colleagues on a small team. This role works closely with The Choir’s graphic designer, who develops all graphic materials and supports the marketing and communications programs.
WHAT YOU’LL DO:
• Deliver the revenue allocated to ticket sales each season
• Oversee database entry
• Responsible for all owned, earned, and paid media execution
• Leverage The Bach Choir’s graphic designer as a primary source of materials and creative execution of strategy
• Create and manage single ticket and group sales marketing campaigns and strategy including direct mail, radio, e-mail, print, and web/digital to achieve revenue and attendance goals working within approved expense budgets
• Write, coordinate, and proofread marketing communications content that supports the overall strategy; oversee the development of all creative materials, including graphic design, copywriting, posters, program books, brochures/flyers, digital assets
• Manage, create and execute all social media content, write and edit video (or supervise contract editor), update and refresh the website
• Track and analyze ticket sales and oversee ticket pricing strategies
• Lead all public affairs initiatives including drafting and disseminating of press releases, develop and maintain media relations and create cross-promotions with Arts (locally and regionally) and other organizations
• Manage assembling lists and coordinating mailings with print partners and mail houses
• Collaborate with Development Officer on the concert events strategy across the organization, work smoothly with entire Bach Choir team
• Work evenings and weekends as concert schedule requires; responsible for selling tickets at every concert and overseeing the patron experience
• Manage the House Staff of volunteers
THE IDEAL CANDIDATES ARE:
• Strong writers and editors
• Entrepreneurial, creative, and energetic; positive, organized, collaborative; ability to work under pressure to meet deadlines, establish priorities, organize and handle a variety of projects simultaneously.
• Highly proficient in and familiar with the following tools:
o Microsoft platforms (Word, Excel, PowerPoint)
o Adobe Suite
o PatronManager / Salesforce
o Social Media; primarily Facebook and Instagram
o WordPress (website)
o Clip Champ / VEED video production
o Constant Contact/ EMMA
o YouTube
THE IDEAL CANDIDATES HAVE:
• At least 5 years of prior marketing and communications experience, preferably in a non-profit and/or agency environment
• Demonstrated and measurable success as a marketer having worked on marketing plan and/or campaign development and execution, media buying, creative direction and PR
• Excellent project management skills
• Strong interpersonal skills and the ability to work tactfully and effectively with staff, board members, donors, volunteers, and community members
• Bachelor’s degree in marketing, Journalism, Communications, Public Relations, English or Arts Administration or at least 5 years of relevant work experience with progressively more responsible positions
• Interest in promoting the Arts; interest in choral music a plus
WHAT YOU CAN EXPECT FROM US:
APPLICATION PROCEDURE:
To be considered for this position, please email the following to Executive Director Leela Breithaupt: lbreithaupt@bach.org
- A cover letter including your interest in the position and what you will bring to the organization
- A resume outlining your education and professional experience
- Marketing material samples including brochures, e-marketing examples and other collateral, including digital media
- Three professional references
The Bach Choir of Bethlehem encourages applications from candidates with unique contributions such as ethnicity, race, sex, gender identity, nation of origin, age, language, veteran status, color, religion, disability, and sexual orientation. The Bach Choir of Bethlehem is an equal opportunity employer and welcomes everyone to our team.